Episode 2
In this episode of Getting Ghosted, FTAPI account executive Luca shares the outbound campaign that landed his team a cease and desist order, and the cold email written in Latin that booked a meeting in under 20 minutes. He also covers why hyper-personalisation often backfires and the lead-source that closes faster than any other channel.
Homie
Episode 3
In this episode of Getting Ghosted, Puzzel SDR Director Denisa shares the Valentine's Day campaign that got a near one-to-one reply rate from people who'd ignored 20-30 previous attempts. She also covers why obsessing over lead source is quietly killing alignment across commercial teams and what to obsess over instead
Homie
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