Episode 2
In this episode of Getting Ghosted, FTAPI account executive Luca shares the outbound campaign that landed his team a cease and desist order, and the cold email written in Latin that booked a meeting in under 20 minutes. He also covers why hyper-personalisation often backfires and the lead-source that closes faster than any other channel.
Homie
Episode 3
In this episode of Getting Ghosted, Puzzel SDR Director Denisa shares the Valentine's Day campaign that got a near one-to-one reply rate from people who'd ignored 20-30 previous attempts. She also covers why obsessing over lead source is quietly killing alignment across commercial teams and what to obsess over instead
Homie
Episode 4
In this episode of Homie’s Getting Ghosted video series, AG Grid's Head of Business Development, Dan shares the message that got his prospects flying across the world to meet him in person, the results of a fully hand delivered VIP mail campaign across London and why the best outbound has nothing to do with the product at all.
Homie
Episode 5
In this episode of Homie's Getting Ghosted video series, Legal Tekno's Founder & CEO Alexander shares the 8-month outbound experiment that landed almost zero meetings, why 95% of his new business comes from community and warm introductions instead of cold outreach, and why outbound rarely works when it stands alone.
Homie
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